Classification of Instructional Programs 2020Standard Occupational Classification 2018
CIP 2020 52.1402 to SOC 2018
Crosswalk mapping from CIP 2020 52.1402 "Marketing Research" to SOC 2018. 4 official equivalences.
CIP 2020 52.1402 in SOC 2018
Each entry is an official equivalence edge. Click to see the full SOC 2018 definition, hierarchy, and its own crosswalks.
- 11-2021broadMarketing Managers
- 13-1161broadMarket Research Analysts and Marketing Specialists
- 19-3022broadSurvey Researchers
- 25-1011broadBusiness Teachers, Postsecondary
Reverse direction: SOC 2018 to CIP 2020
About CIP 2020 52.1402
52.1402 Marketing ResearchA program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.