Classification of Instructional Programs 2020Standard Occupational Classification 2018
CIP 2020 52.1404 to SOC 2018
Crosswalk mapping from CIP 2020 52.1404 "Digital Marketing" to SOC 2018. 4 official equivalences.
CIP 2020 52.1404 in SOC 2018
Each entry is an official equivalence edge. Click to see the full SOC 2018 definition, hierarchy, and its own crosswalks.
- 11-2021broadMarketing Managers
- 13-1161broadMarket Research Analysts and Marketing Specialists
- 15-1255broadWeb and Digital Interface Designers
- 25-1011broadBusiness Teachers, Postsecondary
Reverse direction: SOC 2018 to CIP 2020
About CIP 2020 52.1404
52.1404 Digital MarketingA program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.