Advertising, Public Relations and Sales Managers

Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

**Indicative skill level:**

#### In Australia and New Zealand:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

**Tasks include:**

- directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty - directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible - directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty' - directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public