Telemarketers

Telemarketers telephone existing and prospective customers to promote goods and services, and obtain sales and arrange sales visits.

**Indicative skill level:**

Most occupations in this unit group have a level of skill commensurate with the qualifications outlined below.

#### In Australia:

- AQF Certificate I, or compulsory secondary education (ANZSCO Skill Level 5)

#### In New Zealand:

- NZQF Level 1 qualification, or compulsory secondary education (ANZSCO Skill Level 5)

For some occupations a short period of on-the-job training may be required in addition to or instead of the formal qualification. In some instances no formal qualification or on-the-job training may be required.

**Tasks include:**

- working from scripts and lists of contacts to promote goods and services by telephone - creating interest in goods and services, and seeking a sale or agreement to see sales representatives - arranging processing and despatch of goods and services, information kits and brochures to customers - arranging appointments for sales representatives - recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer - reporting competitor activities and issues raised by contacts for attention by managers - maintaining statistics of calls made and successes achieved - submitting periodic reports on telemarketing activities and results - may work in a call centre