Marketing management consulting services

**Includes:** - providing advice, guidance and operational assistance concerning the marketing strategy and marketing operation of an organization. Marketing management consulting assignments may deal with one or a combination of the following: • analysis and formulation of a marketing strategy • formulation of customer service programmes, pricing, advertising and distribution channels • sales management and sales staff training • organization of marketing channels (sale to wholesalers or directly to retailers, direct mail, franchise, etc.), package design and other matters related to the marketing strategy and operations of an organization

**Excludes:** - public relations services, cf. 83121 - advertising services, cf. 836