Full service advertising

**Includes:** - planning, concept development and execution of the full range of services for an advertising campaign, including: • creating the basic idea for an advertisement • writing the words and scenarios for advertisements • selection of media to be used • design of ads, illustrations, posters, etc. • writing of scenarios for advertising movies • placement of advertisements in media

**Excludes:** - public relations services, cf. 83121 - separate direct marketing or direct mail advertising, cf. 83612 - separate placement of advertisements in media, cf. 83620 - separate market research services, cf. 83700 - separate photography services related to advertising, cf. 83812 - separate graphic design services for advertising, cf. 83919 - separate production of films for advertising, cf. 96121