dam_digitalLevel 1

Digital Advertising

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Expert CuratedCC BY 4.0

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dam_digital_nativeNative Advertising (sponsored content, in-feed)

dam_digital_programProgrammatic Display (DSP, RTB, ad exchange)

dam_digital_searchSearch Engine Marketing (SEM, PPC, Google Ads)

dam_digital_socialSocial Media Advertising (Meta, TikTok, LinkedIn)

dam_digital_videoDigital Video Advertising (CTV, OTT, pre-roll)

Cross-system equivalences1

NAICS 2022

5418Advertising, Public Relations, and Related Servicesbroad

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