drc_channelLevel 1

Retail Channel Type

GET/api/v1/systems/domain_retail_channel/nodes/drc_channel

Expert CuratedCC BY 4.0

Hierarchy Explorer

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drc_channel_bamBrick-and-Mortar (physical stores)

drc_channel_dtcDirect-to-Consumer (DTC, brand.com)

drc_channel_ecomE-Commerce (online-only, marketplace)

drc_channel_omniOmnichannel (buy-online-pickup-in-store, BOPIS)

drc_channel_socialSocial Commerce (Instagram, TikTok Shop)

Cross-system equivalences1

NAICS 2022

44-45Retail Tradebroad

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