drtlfmt_digitalLevel 1

Digital-First and Hybrid Retail Formats

GET/api/v1/systems/domain_retail_format/nodes/drtlfmt_digital

Expert CuratedCC BY 4.0

Hierarchy Explorer

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drtlfmt_digital_omniOmni-channel: integrated online + physical stores

drtlfmt_digital_popPop-up shop and experiential retail format

drtlfmt_digital_purePure-play e-commerce (no physical stores)

Cross-system equivalences1

NAICS 2022

44-45Retail Tradebroad

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