0414LeafLevel 3
Marketing and advertising
Marketing and advertising is the study of promoting the exchange processes of goods and services between organizations and/or individuals, and the study of consumer behaviour and requirements. It includes the study of the role of product development, pricing, distribution, promotion and sales in order to maximise business performance. Programmes and qualifications with the following main content are classified here: Advertising Consumer behaviour Market research Marketing Merchandising Public relations.
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Cross-system equivalences21
CIP 2020
09.0900Public Relations, Advertising, and Applied Communicationpartial09.0902Public Relations/Image Managementpartial09.0903Advertisingpartial19.0201Business Family and Consumer Sciences/Human Sciencespartial19.0203Consumer Merchandising/Retailing Managementpartial19.0905Apparel and Textile Marketing Managementpartial50.1003Music Managementpartial51.2011Pharmaceutical Marketing and Managementpartial52.1401Marketing/Marketing Management, Generalpartial52.1402Marketing Researchpartial52.1403International Marketingpartial52.1499Marketing, Otherpartial52.1801Sales, Distribution, and Marketing Operations, Generalpartial52.1802Merchandising and Buying Operationspartial52.1902Fashion Merchandisingpartial52.1904Apparel and Accessories Marketing Operationspartial52.1907Vehicle and Vehicle Parts and Accessories Marketing Operationspartial52.1908Business and Personal/Financial Services Marketing Operationspartial52.1909Special Products Marketing Operationspartial52.1910Hospitality and Recreation Marketing Operationspartial52.1999Specialized Merchandising, Sales, and Marketing Operations, Otherpartial