8361 Advertising services

**Includes:** - planning, concept development and execution of the full range of services for an advertising campaign, including: • creating the basic idea for an advertisement • writing the words and scenarios for advertisements • selection of media to be used • design of ads, illustrations, posters, etc. • writing of scenarios for advertising movies • placement of advertisements in media **Excludes:** - public relations services, cf. 83121 - separate direct marketing or direct mail advertising, cf. 83612 - separate placement of advertisements in media, cf. 83620 - separate market research services, cf. 83700 - separate photography services related to advertising, cf. 83812 - separate graphic design services for advertising, cf. 83919 - separate production of films for advertising, cf. 96121

**Includes:** - development and organization of direct marketing advertising campaigns, i.e. sending advertising and promotional messages directly to consumers through methods such as direct mail and telemarketing, rather than via mass media

**Includes:** - aerial advertising services - delivery services of free samples and other advertising material - demonstration and presentation advertising services at point of sale - sales promotion (if no orders are received) **Excludes:** - modeling agency services, cf. 85999 - advertising mailing services, cf. 85953