522 Shop Salespersons

Shopkeepers operate small retail shops either independently or with support from a small number of others. Tasks include - (a) determining product mix, stock and price levels for goods to be sold; (b) purchasing and ordering goods for sale from markets, wholesalers and other suppliers; (c) budgeting and maintaining records of stock levels and financial transactions; (d) determining prices and displaying goods for sale; (e) selling goods to customers and advising them on product use; (f) examining returned goods and deciding on appropriate action; (g) taking inventory of goods in stock. Examples of the occupations classified here: - Grocer - Newsagent - Shopkeeper Some related occupations classified elsewhere: - Shop manager - 1420 - Market stallholder - 5211 Note Only operators of small shops for whom the management and supervision of staff are not a significant component of the work are classified in Unit Group 5221: Shopkeepers. Operators of shops where management tasks and supervision of staff are significant and frequent elements of the work are classified in Unit Group 1420: Retail and Wholesale Trade Managers. Staff who control and direct the activities of shop sales assistants, checkout operators and other workers, but who do not take responsibility for determining product mix, overall setting of prices, budgets, staffing levels, selection and recruitment are classified in Unit Group 5222: Shop Supervisors.

Shop supervisors supervise and coordinate the activities of shop sales assistants, checkout operators and other workers in retail and wholesale shops such as supermarkets and department stores. Tasks include - (a) planning and preparing work schedules and assigning staff to specific duties; (b) instructing staff on sales procedures, including how to handle difficult or complex cases; (c) ensuring that customers receive prompt service; (d) participating in and providing advice to managers on interviewing, hiring, training, evaluating, promoting and dismissing staff, and resolving staff grievances; (e) examining returned goods and deciding on appropriate action; (f) taking inventory of goods for sale and ordering new stock; (g) ensuring that goods and services are correctly priced and displayed; (h) ensuring that safety procedures are enforced. Examples of the occupations classified here: - Checkout supervisor - Supermarket supervisor Some related occupations classified elsewhere: - Shop manager - 1420 - Street stall salesperson - 5211 - Shopkeeper - 5221 Note Operators of small shops for whom the management and supervision of staff are not a significant component of the work are classified in Unit Group 5221: Shopkeepers. Shop managers who, in addition to supervision of staff, perform management tasks such as determining product mix, overall setting of prices, budgeting and making decisions on staff levels, selection and recruitment are classified in Unit Group 1420: Retail and Wholesale Trade Managers.

Shop sales assistants sell a range of goods and services directly to the public or on behalf of retail and wholesale establishments, and explain the functions and qualities of these goods and services. Tasks include - (a) determining customer requirements and advising on product range, price, delivery, warranties and product use and care; (b) demonstrating and explaining to customers the establishment’s goods and services; (c) selling goods and services, accepting payment by a variety of payment methods, preparing sales invoices and recording sales using cash registers; (d) assisting with the ongoing management of stock such as product inventories, and participating in stock takes; (e) stacking and displaying goods for sale, and wrapping and packing goods sold. Examples of the occupations classified here: - Salesperson (retail establishment) - Salesperson (wholesale establishment) - Shop assistant Some related occupations classified elsewhere: - Shop manager - 1420 - Kiosk salesperson - 5211 - Market salesperson - 5211 - Street stall salesperson - 5211 - Street food vendor - 5212 - Shopkeeper - 5221 - Checkout operator - 5230 - Food service counter attendant - 5246.