Classification codes for a digital marketing agency

This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy. Illustrative Examples: Customer services management consulting services New product development consulting services Marketing management consulting services Sales management consulting services Cross-References. Establishments primarily engaged in--

This U.S. industry comprises (1) establishments primarily engaged in providing working capital funds to U.S. exporters, lending funds to foreign buyers of U.S. goods, and/or lending funds to domestic buyers of imported goods; (2) establishments primarily engaged in buying, pooling, and repackaging loans for sale to others on the secondary market; and (3) establishments primarily providing other nondepository credit (except credit card issuing, sales financing, consumer lending, and real estate credit). Examples of types of lending in this industry are short-term inventory credit, agricultural lending (except real estate and sales financing), and consumer cash lending secured by personal property. Illustrative Examples: Commodity Credit Corporation Factoring accounts receivable Industrial banks (i.e., known as), nondepository International trade financing Morris Plans (i.e., known as), nondepository Pawnshops Secondary market financing Cross-References.

This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data. Illustrative Examples: Broadcast media rating services Political opinion polling services Marketing analysis or research services Statistical sampling services Opinion research services Cross-References. Establishments primarily engaged in--

The code covers businesses that sell textiles, clothing and footwear directly to consumers from temporary or semi-permanent stalls, market booths or similar venues. Activities include vendors at street markets, fairs, bazaars and other open-air trading sites, focusing on apparel and shoe items rather than fixed retail premises.

This class includes: - retail sale of other goods via stalls or markets, such as: • carpets and rugs • books • games and toys • household appliances and consumer electronics • music and video recordings

This class includes the operation and supervision of financial markets other than by public authorities, such as: - commodity contracts exchanges - futures commodity contracts exchanges - securities exchanges - stock exchanges - stock or commodity options exchanges

Establishments primarily engaged in the retail sale of fresh, frozen, or cured meats, fish, shellfish, and other seafoods. This industry includes establishments primarily engaged in the retail sale, on a bulk basis, of meat for freezer storage and in providing home freezer plans. Meat markets may butcher animals on their own account, or they may buy from others. Food locker plants primarily engaged in renting locker space for the storage of food products for individual households are classified in Industry 4222. Establishments primarily engaged in the retail sale of poultry are classified in Industry 5499. Fish markets-retail Freezer food plans, meat-retail Freezer provisioners, meat-retail Frozen food and freezer plans, meat-retail Meat markets-retail Seafood markets-retail

Establishments primarily engaged in the retail sale of fresh fruits and vegetables. They are frequently found in public or municipal markets or as roadside stands. However, establishments which grow fruits and vegetables and sell them at roadside stands are classified in Agriculture, Major Group 01. Fruit markets and stands-retail Produce markets and stands-retail Vegetable markets and stands-retail

Establishments primarily engaged in performing services on crops, subsequent to their harvest, with the intent of preparing them for market or further processing. Establishments primarily engaged in buying farm products for resale to other than the general public for household consumption and which also prepare them for market or further processing are classified in Wholesale Trade. Establishments primarily engaged in stemming and redrying tobacco are classified in Manufacturing, Industry 2141. Bean cleaning Corn shelling Cotton seed delinting Drying of corn, rice, hay, fruits, and vegetables Flax decorticating and retting Fruit precooling, not in connection with transportation Fruit vacuum cooling Grain cleaning Grain fumigation Grain grinding, custom Moss ginning Nut hulling and shelling Packaging fresh or farm dried fruits and vegetables Peanut shelling, custom Potato curing Seed cleaning Sorting, grading, and packing of fruits and vegetables Sweet potato curing Tobacco grading Vegetable precooling, not in connection with transportation Vegetable vacuum cooling

This class covers enterprises that sell textiles, clothing and footwear directly to consumers from stalls or market places, typically temporary or permanent market sites. It includes sellers operating booths, kiosks or stalls in open-air markets, fairs or similar venues, and excludes sales through retail stores, mail order

This class includes: - retail sale of other goods via stalls or markets, such as: • carpets and rugs • books • games and toys • household appliances and consumer electronics • music and video recordings

This class includes the operation and supervision of financial markets other than by public authorities, such as: - commodity contracts exchanges - futures commodity contracts exchanges - securities exchanges - stock exchanges - stock or commodity options exchanges

**Exclusions/References:** - Units mainly engaged in - (a) trading in electricity contracts are included in Division K Financial and Insurance Services; - (b) the construction of electricity or other transmission lines or towers, pipelines, or any other civil engineering projects are included in Class 3109 Other Heavy and Civil Engineering Construction; and - (c) the installation of electrical wiring or fittings in buildings or other construction projects are included in Class 3232 Electrical Services. **Primary Activities:** - Electricity market operation - Electricity retailing - Electricity wholesaling

**Exclusions/References:** - Units mainly engaged in - (a) trading in electricity contracts are included in Division K Financial and Insurance Services; - (b) the construction of electricity or other transmission lines or towers, pipelines, or any other civil engineering projects are included in Class 3109 Other Heavy and Civil Engineering Construction; and - (c) the installation of electrical wiring or fittings in buildings or other construction projects are included in Class 3232 Electrical Services. **Primary Activities:** - Electricity market operation - Electricity retailing - Electricity wholesaling

**Primary Activities:** - Market research service - Public opinion research service - Statistical bureau operation - Statistical consulting service

This class includes: - retail sale of other goods via stalls or markets, such as: • carpets and rugs • books • games and toys • household appliances and consumer electronics • music and video recordings

This class includes the operation and supervision of financial markets other than by public authorities, such as: - commodity contracts exchanges - futures commodity contracts exchanges - securities exchanges - stock exchanges - stock or commodity options exchanges

This class includes: - investigation into market potential, awareness, acceptance and familiarity of goods and services and buying habits of consumers for the purpose of sales promotion and development of new goods and services, including statistical analyses of the results - investigation into collective opinions of the public about political, economic and social issues and statistical analysis thereof

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services. Tasks include - (a) planning, developing and organizing advertising policies and campaigns to support sales objectives; (b) advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services; (c) writing advertising copy and media scripts, and arranging television and film production and media placement; (d) collecting and analysing data regarding consumer patterns and preferences; (e) interpreting and predicting current and future consumer trends; (f) researching potential demand and market characteristics for new goods and services; (g) supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes; (h) commissioning and undertaking market research to identify market opportunities for new and existing goods and services; (i) advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels. Examples of the occupations classified here: - Advertising specialist - Marketing specialist - Market research analyst.

Sales and marketing managers plan, direct and coordinate the sales and marketing activities of an enterprise or organization, or of enterprises that provide sales and marketing services to other enterprises and organizations. Tasks include - (a) planning and organizing special sales and marketing programmes based on sales records and market assessments; (b) determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns; (c) establishing and directing operational and administrative procedures related to sales and marketing activities; (d) leading and managing the activities of sales and marketing staff; (e) planning and directing daily operations; (f) establishing and managing budgets and controlling expenditure to ensure the efficient use of resources; (g) overseeing the selection, training and performance of staff; (h) representing the enterprise or organization at sales and marketing conventions, trade exhibitions and other forums. Examples of the occupations classified here: - Marketing manager - Sales manager.

Market-oriented skilled agricultural workers plan, organize and perform farming operations to grow and harvest field or tree and shrub crops; and to produce a variety of animals and animal products for sale or delivery on a regular basis to wholesale buyers, marketing organizations or at markets. Competent performance in most occupations in this sub-major group requires skills at the second ISCO skill level. Tasks performed by workers in this sub-major group usually include: preparing the soil; sowing, planting, spraying, fertilizing and harvesting field crops; growing fruit and other tree and shrub crops; growing garden vegetables and horticultural products; raising, breeding and tending animals mainly to obtain meat, milk, hair, fur, skin, or sericultural, apiarian or other products; storing and carrying out some processing of produce; selling their products to purchasers, marketing organizations or at markets. Supervision of other workers may be included. Occupations in this sub-major group are classified into the following minor groups: 611 Market Gardeners and Crop growers 612 Animal Producers 613 Mixed Crop and Animal Producers Notes Jobs should be classified in Sub-major Group 63: Subsistence Farmers, Fishers, Hunters and Gatherers when goods (mostly food) are produced mainly for own consumption or for consumption by other members of the worker’s household. If a large surplus is produced, and more goods are sold than consumed, but the main aim of production was own consumption, the jobs should nevertheless be classified in Sub-major Group 63. Jobs should only be classified in Sub-major Group 61: Market-oriented Skilled Agricultural Workers, or 62: Market-oriented Skilled Forestry, Fishery and Hunting Workers, if the main aim of the activity is to produce goods for the market.

Schedule VI groups all manufactured chemical and allied products exported from the United States, including basic inorganic chemicals, organic compounds, polymers, fertilizers, pesticides, pharmaceuticals, cosmetics, and industrial gases, as well as intermediate and finished chemical formulations used in agriculture, manufacturing, and consumer applications. The category captures both bulk raw chemicals and specialty goods destined for domestic processing or foreign markets.

Schedule B code XII groups together all exported articles of personal apparel and accessories that protect the feet, head or provide weather shelter, including shoes, boots, sandals, hats, caps, helmets and umbrellas. The classification is used by U.S. customs and trade statistics to record the volume and value of these items shipped abroad. It covers both domestic manufacturers and foreign producers supplying the U.S. market.

Code 10 in the Schedule B classification covers cereals, encompassing raw and processed grains such as wheat, rice, corn, barley, oats, rye and related products. The entry is used by exporters to report shipments of these staple agricultural commodities to foreign markets, facilitating statistical tracking and compliance with U.S. export regulations.

**Includes:** - providing advice, guidance and operational assistance concerning the marketing strategy and marketing operation of an organization. Marketing management consulting assignments may deal with one or a combination of the following: • analysis and formulation of a marketing strategy • formulation of customer service programmes, pricing, advertising and distribution channels • sales management and sales staff training • organization of marketing channels (sale to wholesalers or directly to retailers, direct mail, franchise, etc.), package design and other matters related to the marketing strategy and operations of an organization **Excludes:** - public relations services, cf. 83121 - advertising services, cf. 836

**Includes:** - services of regulating and monitoring financial markets and participants in those markets

CPC v2.1 class (Market research and public opinion polling services) within 'Market research and public opinion polling services'. UN Central Product Classification grouping of related products at this level.