Standard Occupational Classification 2018Classification of Instructional Programs 2020
SOC 2018 11-2021 to CIP 2020
Crosswalk mapping from SOC 2018 11-2021 "Marketing Managers" to CIP 2020. 9 official equivalences.
SOC 2018 11-2021 in CIP 2020
Each entry is an official equivalence edge. Click to see the full CIP 2020 definition, hierarchy, and its own crosswalks.
- 19.0203broadConsumer Merchandising/Retailing Management
- 19.0905broadApparel and Textile Marketing Management
- 51.2011broadPharmaceutical Marketing and Management
- 52.1401broadMarketing/Marketing Management, General
- 52.1402broadMarketing Research
- 52.1403broadInternational Marketing
- 52.1404broadDigital Marketing
- 52.1499broadMarketing, Other
- 52.1910broadHospitality and Recreation Marketing Operations
Reverse direction: CIP 2020 to SOC 2018
About SOC 2018 11-2021
11-2021 Marketing ManagersPlan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.