52.1401 Marketing/Marketing Management, General
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Where 52.1401 sits in the CIP 2020 hierarchy
- >52 BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
- >>52.14 Marketing
- >>>52.1401 Marketing/Marketing Management, General
- >>>52.1401 Marketing/Marketing Management, General
52.1401 in other classification systems
Equivalent and related codes across 2 other systems. Click any code to see its full definition, hierarchy, and crosswalks.
Other CIP 2020 codes under 52.1401 Marketing/Marketing Management, General
Frequently asked questions
- What is CIP 2020 52.1401?
- CIP 2020 52.1401 is "Marketing/Marketing Management, General". A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
- How does CIP 2020 52.1401 map to other classification systems?
- 52.1401 Marketing/Marketing Management, General has equivalents in SOC 2018 (11-2011, 11-2021, 11-2022, +4 more); ISCED-F 2013 (0414). These crosswalks let you translate this code between CIP 2020 and 2 other classification systems.
- What is the parent category of 52.1401?
- 52.1401 Marketing/Marketing Management, General sits under 52.1401 Marketing/Marketing Management, General in the CIP 2020 hierarchy.
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