09.0902 Public Relations/Image Management
A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
Where 09.0902 sits in the CIP 2020 hierarchy
- >09 COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS
- >>09.09 Public Relations, Advertising, and Applied Communication
- >>>09.0902 Public Relations/Image Management
- >>>09.0902 Public Relations/Image Management
09.0902 in other classification systems
Equivalent and related codes across 2 other systems. Click any code to see its full definition, hierarchy, and crosswalks.
Other CIP 2020 codes under 09.0902 Public Relations/Image Management
- 09.0900Public Relations, Advertising, and Applied Communication
- 09.0901Organizational Communication, General
- 09.0903Advertising
- 09.0904Political Communication
- 09.0905Health Communication
- 09.0906Sports Communication
- 09.0907International and Intercultural Communication
- 09.0908Technical and Scientific Communication
- 09.0909Communication Management and Strategic Communications
- 09.0999Public Relations, Advertising, and Applied Communication, Other
Frequently asked questions
- What is CIP 2020 09.0902?
- CIP 2020 09.0902 is "Public Relations/Image Management". A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
- How does CIP 2020 09.0902 map to other classification systems?
- 09.0902 Public Relations/Image Management has equivalents in SOC 2018 (11-2011, 11-2032, 11-2033, +3 more); ISCED-F 2013 (0414). These crosswalks let you translate this code between CIP 2020 and 2 other classification systems.
- What is the parent category of 09.0902?
- 09.0902 Public Relations/Image Management sits under 09.0902 Public Relations/Image Management in the CIP 2020 hierarchy.
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