0414 Marketing and advertising
Marketing and advertising is the study of promoting the exchange processes of goods and services between organizations and/or individuals, and the study of consumer behaviour and requirements. It includes the study of the role of product development, pricing, distribution, promotion and sales in order to maximise business performance. Programmes and qualifications with the following main content are classified here: Advertising Consumer behaviour Market research Marketing Merchandising Public relations.
Where 0414 sits in the ISCED-F 2013 hierarchy
- >04 Business, administration and law
- >>041 Business and administration
- >>>0414 Marketing and advertising
- >>>0414 Marketing and advertising
0414 in other classification systems
Equivalent and related codes across 1 other system. Click any code to see its full definition, hierarchy, and crosswalks.
- 09.0900partialPublic Relations, Advertising, and Applied Communication
- 09.0902partialPublic Relations/Image Management
- 09.0903partialAdvertising
- 19.0201partialBusiness Family and Consumer Sciences/Human Sciences
- 19.0203partialConsumer Merchandising/Retailing Management
- 19.0905partialApparel and Textile Marketing Management
- 50.1003partialMusic Management
- 51.2011partialPharmaceutical Marketing and Management
- 52.1401partialMarketing/Marketing Management, General
- 52.1402partialMarketing Research
Other ISCED-F 2013 codes under 0414 Marketing and advertising
Frequently asked questions
- What is ISCED-F 2013 0414?
- ISCED-F 2013 0414 is "Marketing and advertising". Marketing and advertising is the study of promoting the exchange processes of goods and services between organizations and/or individuals, and the study of consumer behaviour and requirements. It includes the study of the role of product development, pricing, distribution, promotion and sales in order to maximise business performance. Programmes and qualifications with the following main content are classified here: Advertising Consumer behaviour Market research Marketing Merchandising Public relations.
- How does ISCED-F 2013 0414 map to other classification systems?
- 0414 Marketing and advertising has equivalents in CIP 2020 (09.0900, 09.0902, 09.0903, +18 more). These crosswalks let you translate this code between ISCED-F 2013 and 1 other classification system.
- What is the parent category of 0414?
- 0414 Marketing and advertising sits under 0414 Marketing and advertising in the ISCED-F 2013 hierarchy.
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