Digital, traditional, content, performance and brand marketing taxonomy - United States
dam_digital Digital Advertising
Advertising and Marketing Services Types classification code dam_digital covers "Digital Advertising" at level 1 of the Advertising and Marketing Services Types hierarchy.
Level 15 direct subcategories1 cross-system mapping
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- >dam_digital Digital Advertising
- >dam_digital Digital Advertising
dam_digital in other classification systems
Equivalent and related codes across 1 other system. Click any code to see its full definition, hierarchy, and crosswalks.
Subcategories of dam_digital Digital Advertising
- dam_digital_nativeNative Advertising (sponsored content, in-feed)
- dam_digital_programProgrammatic Display (DSP, RTB, ad exchange)
- dam_digital_searchSearch Engine Marketing (SEM, PPC, Google Ads)
- dam_digital_socialSocial Media Advertising (Meta, TikTok, LinkedIn)
- dam_digital_videoDigital Video Advertising (CTV, OTT, pre-roll)
Frequently asked questions
- What is Advertising and Marketing Services Types dam_digital?
- Advertising and Marketing Services Types dam_digital is "Digital Advertising". Advertising and Marketing Services Types code dam_digital covers "Digital Advertising" at level 1 of the Advertising and Marketing Services Types hierarchy.
- What does Advertising and Marketing Services Types dam_digital include?
- dam_digital Digital Advertising contains 5 direct subcategories: dam_digital_native Native Advertising (sponsored content, in-feed); dam_digital_program Programmatic Display (DSP, RTB, ad exchange); dam_digital_search Search Engine Marketing (SEM, PPC, Google Ads); dam_digital_social Social Media Advertising (Meta, TikTok, LinkedIn); dam_digital_video Digital Video Advertising (CTV, OTT, pre-roll).
- How does Advertising and Marketing Services Types dam_digital map to other classification systems?
- dam_digital Digital Advertising has equivalents in NAICS 2022 (5418). These crosswalks let you translate this code between Advertising and Marketing Services Types and 1 other classification system.
- What is the parent category of dam_digital?
- dam_digital Digital Advertising sits under dam_digital Digital Advertising in the Advertising and Marketing Services Types hierarchy.
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