CIP 2020 52.1401 to SOC 2018
Crosswalk mapping from CIP 2020 52.1401 "Marketing/Marketing Management, General" to SOC 2018. 7 official equivalences.
CIP 2020 52.1401 in SOC 2018
Each entry is an official equivalence edge. Click to see the full SOC 2018 definition, hierarchy, and its own crosswalks.
- 11-2011broadAdvertising and Promotions Managers
- 11-2021broadMarketing Managers
- 11-2022broadSales Managers
- 11-2033broadFundraising Managers
- 13-1131broadFundraisers
- 13-1161broadMarket Research Analysts and Marketing Specialists
- 25-1011broadBusiness Teachers, Postsecondary
About CIP 2020 52.1401
52.1401 Marketing/Marketing Management, GeneralA program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.