ISCO-08 1221 to SOC 2018
Crosswalk mapping from ISCO-08 1221 "Sales and Marketing Managers" to SOC 2018. 2 official equivalences.
ISCO-08 1221 in SOC 2018
Each entry is an official equivalence edge. Click to see the full SOC 2018 definition, hierarchy, and its own crosswalks.
About ISCO-08 1221
1221 Sales and Marketing ManagersSales and marketing managers plan, direct and coordinate the sales and marketing activities of an enterprise or organization, or of enterprises that provide sales and marketing services to other enterprises and organizations. Tasks include - (a) planning and organizing special sales and marketing programmes based on sales records and market assessments; (b) determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns; (c) establishing and directing operational and administrative procedures related to sales and marketing activities; (d) leading and managing the activities of sales and marketing staff; (e) planning and directing daily operations; (f) establishing and managing budgets and controlling expenditure to ensure the efficient use of resources; (g) overseeing the selection, training and performance of staff; (h) representing the enterprise or organization at sales and marketing conventions, trade exhibitions and other forums. Examples of the occupations classified here: - Marketing manager - Sales manager.