52.18 General Sales, Merchandising and Related Marketing Operations

A program that focuses on the general process and techniques of direct wholesale and retail buying and selling operations and introduces individuals to related careers. Includes instruction in the principles of entrepreneurial economics, basic sales skills, the distribution channels for goods and services, and supervised practical application experiences.

A program that prepares individuals to function as professional buyers of resale products and product lines for stores, chains, and other retail enterprises. Includes instruction in product evaluation, merchandising, applicable aspects of brand and consumer research, principles of purchasing, and negotiation skills.

A program that prepares individuals to perform operations associated with retail sales in a variety of settings. Includes instruction in over-the-counter and other direct sales operations in business settings, basic bookkeeping principles, customer service, team/staff leadership and supervision, floor management, and applicable technical skills.

A program that prepares individuals to possess the skills associated with direct promotion of products and services to potential customers and to function as independent sales representatives and managers. Includes instruction in consumer psychology, image projection, public speaking and interpersonal communications, sales organization and operations, customer relations, professional standards and ethics, and applicable technical skills.

Reserved for use by Statistics Canada. This CIP code is not valid for IPEDS reporting.

Any instructional program in merchandising, sales, and related marketing operations not listed above.