24 Business and Administration Professionals

Finance professionals plan, develop, organize, administer, invest, manage and conduct quantitative analyses of either financial accounting systems or funds for individuals, establishments and public or private institutions. Tasks performed usually include: preparing and organizing financial statements for an organization; reviewing financial materials of an organization; providing financial advice to individuals and organizations; preparing analytic reports concerning segments of the economy and the economy as a whole. Occupations in this minor group are classified into the following unit groups: 2411 Accountants 2412 Financial and Investment Advisers 2413 Financial Analysts.

Administration professionals apply various concepts and theories related to improving the effectiveness of organizations and the individuals within the organization. Tasks performed usually include: evaluating the structure of organizations and suggesting areas of improvement; ensuring that the operational activities of an organization are consistent with the policy objectives of the organization; recruiting, training, developing and counselling personnel within an organization. Occupations in this minor group are classified into the following unit groups: 2421 Management and Organization Analysts 2422 Policy Administration Professionals 2423 Personnel and Careers Professionals 2424 Training and Staff Development Professionals.

Sales, marketing and public relations professionals plan, develop, coordinate and implement programmes of information dissemination to promote organizations, goods and services; and represent companies in selling a range of technical, industrial, medical, pharmaceutical and ICT goods and services. Tasks performed usually include: commissioning and undertaking market research, analysing the findings and planning advertising, marketing and public relations activities; supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes; planning and organizing publicity campaigns; appraising and selecting material submitted by writers, photographers, illustrators and others to create favourable publicity; acquiring and updating knowledge of employers’ and competitors’ goods and services, and of market conditions; assessing customers’ needs and explaining and demonstrating goods and services to them; visiting regular and prospective client businesses to establish and act on marketing opportunities; quoting and negotiating prices and credit terms, and completing contracts. Occupations in this minor group are classified into the following unit groups: 2431 Advertising and Marketing Professionals 2432 Public Relations Professionals 2433 Technical and Medical Sales Professionals (excluding ICT) 2434 Information and Communications Technology Sales Professionals.