2431 Advertising and Marketing Professionals
Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services. Tasks include - (a) planning, developing and organizing advertising policies and campaigns to support sales objectives; (b) advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services; (c) writing advertising copy and media scripts, and arranging television and film production and media placement; (d) collecting and analysing data regarding consumer patterns and preferences; (e) interpreting and predicting current and future consumer trends; (f) researching potential demand and market characteristics for new goods and services; (g) supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes; (h) commissioning and undertaking market research to identify market opportunities for new and existing goods and services; (i) advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels. Examples of the occupations classified here: - Advertising specialist - Marketing specialist - Market research analyst.
Where 2431 sits in the ISCO-08 hierarchy
- >2 Professionals
- >>24 Business and Administration Professionals
- >>>243 Sales, Marketing and Public Relations Professionals
- >>>>2431 Advertising and Marketing Professionals
- >>>>2431 Advertising and Marketing Professionals
2431 in other classification systems
Equivalent and related codes across 2 other systems. Click any code to see its full definition, hierarchy, and crosswalks.
- 002da35b-7808-43f3-83bf-63596b8b351fbroadhospitality revenue manager
- 133ab775-f08d-4bc7-8629-89d286180f4ebroademployer branding manager
- 21af40bb-2ae3-4fc7-9b28-d2cdd8308912broadpromotion assistant
- 356227b9-2263-4dbd-81e9-7dfc6d3f3af7broadonline marketer
- 4163b31e-440b-4991-b5c3-48d0515250efbroadnetwork marketer
- 4791e217-d607-40d5-9f84-df1d0a071cbcbroadmarketing consultant
- 4795d4e3-c623-47ff-abab-7de97fcb764ebroadadvertising media buyer
- 47e81c7f-2d04-4a60-a8ff-9913c36d8344broadmarketing assistant
- 4ae470fc-bcf8-4704-abd5-e086ebb1552cbroadmembership manager
- 586fe133-1987-41f4-b89a-f39d4bc58e1ebroadeBusiness manager
Other ISCO-08 codes under 2431 Advertising and Marketing Professionals
Frequently asked questions
- What is ISCO-08 2431?
- ISCO-08 2431 is "Advertising and Marketing Professionals". Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services. Tasks include - (a) planning, developing and organizing advertising policies and campaigns to support sales objectives; (b) advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services; (c) writing advertising copy and media scripts, and arranging television and film production and media placement; (d) collecting and analysing data regarding consumer patterns and preferences; (e) interpreting and predicting current and future consumer trends; (f) researching potential demand and market characteristics for new goods and services; (g) supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes; (h) commissioning and undertaking market research to identify market opportunities for new and existing goods and services; (i) advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels. Examples of the occupations classified here: - Advertising specialist - Marketing specialist - Market research analyst.
- How does ISCO-08 2431 map to other classification systems?
- 2431 Advertising and Marketing Professionals has equivalents in ESCO Occupations (002da35b-7808-43f3-83bf-63596b8b351f, 133ab775-f08d-4bc7-8629-89d286180f4e, 21af40bb-2ae3-4fc7-9b28-d2cdd8308912, +18 more); SOC 2018 (13-1161, 27-3043). These crosswalks let you translate this code between ISCO-08 and 2 other classification systems.
- What is the parent category of 2431?
- 2431 Advertising and Marketing Professionals sits under 2431 Advertising and Marketing Professionals in the ISCO-08 hierarchy.
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