CIP 2020 52.1401 to ISCED-F 2013
Crosswalk mapping from CIP 2020 52.1401 "Marketing/Marketing Management, General" to ISCED-F 2013. 1 official equivalence.
CIP 2020 52.1401 in ISCED-F 2013
Each entry is an official equivalence edge. Click to see the full ISCED-F 2013 definition, hierarchy, and its own crosswalks.
About CIP 2020 52.1401
52.1401 Marketing/Marketing Management, GeneralA program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.