122 Sales, Marketing and Development Managers

Sales and marketing managers plan, direct and coordinate the sales and marketing activities of an enterprise or organization, or of enterprises that provide sales and marketing services to other enterprises and organizations. Tasks include - (a) planning and organizing special sales and marketing programmes based on sales records and market assessments; (b) determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns; (c) establishing and directing operational and administrative procedures related to sales and marketing activities; (d) leading and managing the activities of sales and marketing staff; (e) planning and directing daily operations; (f) establishing and managing budgets and controlling expenditure to ensure the efficient use of resources; (g) overseeing the selection, training and performance of staff; (h) representing the enterprise or organization at sales and marketing conventions, trade exhibitions and other forums. Examples of the occupations classified here: - Marketing manager - Sales manager.

Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations. Tasks include - (a) planning, directing and coordinating the advertising and public relations activities of an enterprise or organization; (b) negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies; (c) planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization; (d) leading and managing the activities of advertising and public relations staff; (e) establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources; (f) establishing and directing operational and administrative procedures; (g) planning and directing daily operations; (h) overseeing the selection, training and performance of staff. Examples of the occupations classified here: - Advertising manager - Public relations manager.

Research and development managers plan, direct and coordinate the research and development activities of an enterprise or organization or of enterprises that provide related services to other enterprises and organizations. Tasks include - (a) planning, directing and coordinating research and development activities, in-house or commissioned from external research organizations, to develop new or improved technical processes, products, knowledge, or utilization of materials; (b) planning the overall research and development programme of an enterprise or organization, specifying goals and budgetary requirements; (c) leading and managing the activities of research and development staff; (d) establishing and managing budgets, controlling expenditure and ensuring the efficient use of resources; (e) establishing and directing operational and administrative procedures; (f) planning and directing daily operations; (g) overseeing the selection, training and performance of staff; (h) representing the enterprise or organization at conventions, seminars and conferences. Examples of the occupations classified here: - Product development manager - Research manager.